--- title: Equipple | Cookie Policy description: Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with an enjoyable experience when you browse our website. It also allows us to improve our site. image: https://equipple.com/hubfs/Equipple%20Social%20Share%20Icon.png --- [Skip to content](https://equipple.com/cookie-policy#main-content) [![EQUIPPLE\_LOCKUP\_LIGHT](https://equipple.com/hs-fs/hubfs/EQUIPPLE_LOCKUP_LIGHT.png?width=923&height=213&name=EQUIPPLE_LOCKUP_LIGHT.png "EQUIPPLE_LOCKUP_LIGHT")](https://equipple.com) - [Product](https://equipple.com/product/meetings) - [Customer Stories](https://equipple.com/stories) - [Pricing](https://equipple.com/pricing) - [Contact](https://equipple.com/contact) - [Teacher Login](https://app.equipple.com/?t=login&utm_source=hubspot&utm_medium=webmenu&utm_campaign=webmenu) Search - There are no suggestions because the search field is empty. # Cookie Policy Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with an enjoyable experience when you browse our website. It also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. We use the following cookies: - **Strictly necessary cookies.** These are cookies that are needed for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website and upload data to our platform. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our website. - **Analytical or performance cookies.** These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. - **Functionality cookies.** These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). - **Targeting cookies.** These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:   | Cookie type | Provider | Cookie name | Purpose | Duration | | --- | --- | --- | --- | --- | | **Necessary** Always active | HubSpot | \_\_hs\_cookie\_cat\_pref | Records which cookie categories you have accepted or declined. | 6 months | | Cloudflare (via HubSpot) | \_\_cf\_bm | Protects the website by distinguishing people from automated bot traffic. | 30 minutes | | | Cloudflare (via HubSpot) | \_cfuvid | Supports rate limiting to keep the website secure and available. | Session | | | Cloudflare (on our service providers’ sites) | \_\_cf\_bm, \_cfuvid | Protect the services we use for our forms, chat and cookie banner from bot traffic. Where you accept targeting cookies, these are also set by the advertising services listed below. | Up to 30 minutes | | | **Analytics** | HubSpot | \_\_hstc | Tracks visits to our website, including the time of your first and most recent visit. | 6 months | | HubSpot | hubspotutk | Recognises returning visitors and links form submissions to previous visits. | 6 months | | | HubSpot | \_\_hssc | Tracks your current visit so we can count sessions. | 30 minutes | | | HubSpot | \_\_hssrc | Detects when your browser has restarted, so a new session can be counted. | Session | | | Google Analytics | \_ga | Distinguishes visitors so we can produce usage statistics. | 13 months | | | Google Analytics | \_ga\_WEK0S318D0 | Stores the state of your current visit for our analytics reports. | 13 months | | | **Targeting** | Google Ads | \_gcl\_au | Measures how well our Google advertising leads to enquiries. | 90 days | | Google Ads | test\_cookie | Checks whether your browser accepts cookies. | 15 minutes | | | Meta | \_fbp | Measures our advertising on Facebook and Instagram and helps show you relevant adverts. | 90 days | | | LinkedIn | bcookie | Identifies your browser so we can measure our LinkedIn advertising. | 1 year | | | LinkedIn | lidc | Routes requests to the right LinkedIn data centre. | 24 hours | | | LinkedIn | li\_gc | Stores your consent choice for LinkedIn’s cookies. | 6 months | | | OpenAI | \_\_obref | Measures visits and enquiries from our advertising in ChatGPT. | 1 year | | To deactivate the use of third party advertising cookies, you may visit the relevant consumer page to manage the use of these types of cookies. To opt out of being tracked by Google Analytics across all websites, visit [http://tools.google.com/dlpage/gaoptout](http://tools.google.com/dlpage/gaoptout). We do not share the information collected by the cookies with any third parties. ### We partner with schools that refuse to accept average outcomes. [Contact Us](https://equipple.com/contact) Parents [Pricing](https://equipple.com/pricing) [Teacher login](https://app.equipple.com/) [Join the team](https://equipple.com/jobs) [LinkedIn](https://www.linkedin.com/company/equipple-meetings/) [Facebook](https://www.facebook.com/equipple) [Terms of Use](https://equipple.com/terms-of-use) [Privacy Policy](https://equipple.com/privacy-policy) [Cookie Policy](https://equipple.com/cookie-policy) [![27001 RGB Purple](https://equipple.com/hs-fs/hubfs/27001%20RGB%20Purple.jpg?width=150&height=150&name=27001%20RGB%20Purple.jpg "27001 RGB Purple")](https://certcheck.ukas.com) ![Cyber Essentials](https://equipple.com/hs-fs/hubfs/Cyber%20Essentials.png?width=250&height=139&name=Cyber%20Essentials.png "Cyber Essentials") [![Gold Level Innovator](https://equipple.com/hs-fs/hubfs/Gold%20Level%20Innovator.png?width=2502000&height=1357801&name=Gold%20Level%20Innovator.png "Gold Level Innovator")](https://www.innovateni.com/innovation-recognition-levels) [![Edtech Impact logo](https://equipple.com/hs-fs/hubfs/ei-logo-white.png?width=496&height=232&name=ei-logo-white.png "Edtech Impact logo")](https://edtechimpact.com/products/equipple/) [![besa\_launchpad\_logos\_master\_whiteout](https://equipple.com/hs-fs/hubfs/besa_launchpad_logos_master_whiteout.png?width=150&height=88&name=besa_launchpad_logos_master_whiteout.png "besa_launchpad_logos_master_whiteout")](https://www.besa.org.uk) Registered in Northern Ireland Company Number: NI705150 VAT Number: GB 482 0099 91 Copyright © 2026 Equipple® is a registered trademark of Equipple Ltd. UK Trademark No. UK00004011384. US Trademark Reg. No. 7,983,847.